November 27 is the day: Black Friday. Globally, it’s one of the busiest days for online stores. And given recent developments worldwide, it looks like this year will be busier online than ever before. Is your webshop ready for this, or are there still improvements to be made for this crucial day? We’re happy to help you on your way!
Webshop loading time
The loading time of your webshop is always important, but on Black Friday it matters more than ever. There is fierce competition online to win your customer’s purchase, and a slow webshop can really throw a wrench in the works. Long loading times can cause customers to drop off and have a negative impact on your conversion rate. A fast webshop is therefore better for your sales. A slow loading time also negatively affects your ranking in search engines like Google.
Optimized environment and sufficient capacity
Make sure your hosting environment is specifically tailored to your webshop. At Shock Media, we offer optimized environments for platforms such as Magento 2, WooCommerce, OpenCart, and many other e-commerce platforms. These solutions are fully scalable and can be upscaled in the run-up to Black Friday. This way, we help you handle the visitor peaks that will hopefully occur on your webshop.
Caching
Before you start scaling, it’s important to take a good look at your webshop setup. Are you making optimal use of caching, or are there still gains to be made? Scaling is easy, but with caching you can also achieve optimal results, often at a much lower cost. Think of techniques such as Varnish, Redis, and Memcached. Good caching ensures a faster webshop. Our technical specialists can help you implement these caching techniques.
Performance testing
Have you arranged all of the above optimally? Always perform a performance test in advance to check how many visitors your webshop can actually handle. You do this using tools that simulate visitors and gradually increase the load. This way, you can determine in concrete numbers how many visitors your environment can handle. Can your setup cope with the visitor numbers from previous years—and more? Then you can confidently head into Black Friday. Have doubts? We’re happy to carry out a performance test for you!
24×7 monitoring and availability
And then the time has come: Black Friday. You’ve made all the preparations, but what if unexpected problems occur? You’ll want them resolved quickly, without losing customers. The advantage of a Managed Hosting provider is that your environment is monitored day and night. Should anything go wrong or you encounter a critical issue, you can be sure that a technical team is ready to help. A Managed Hosting Provider also actively monitors and can anticipate spikes and potential problems. This way, actual issues can be prevented.
Guaranteed the fastest
At Shock Media, we specialize in Managed Hosting for webshops. Our environments are therefore guaranteed to be the fastest and fully prepared for the rush of Black Friday. We help you with the full optimization of your webshop and are available 24×7 to make your Black Friday sale a success!
Want to know more? Please contact us!
